Alexandra Kenin joins the show to share how she left the corporate track to carve out her own independent path amongst the trees and parks of San Francisco as founder of Urban Hiker. Alexandra grew up in the suburbs of New Jersey before making her way to an MBA from the Wharton School. It was her time at business school that opened up the opportunity to join Google where she worked as a marketing manager for 5 years before ditching the 9 to 5 to start her own hiking company. On this episode Alexandra discusses her debut book Urban Trails: San Francisco and the mix of left brain / right brain work, including her role with the marketing and copywriting agency Wordsmithie, that keeps her in balance for optimal happiness in life and on the job.
Alexandra Kenin grew up in Wyckoff, New Jersey, and is a proud Jersey girl. She studied French, German, and business at Georgetown University and then moved to New York City where she used her language skills to sell ballet pointe shoes to customers throughout Europe. She earned an MBA from the Wharton School and an MA from the Lauder Institute—both at the University of Pennsylvania. After graduation, she moved to San Francisco to fulfill her dream of living somewhere with palm trees. She spent nearly five years working as a Product Marketing Manager at Google. When she left the company, she began exploring San Francisco, eventually founding her urban hiking tour company, Urban Hiker SF in 2012. Alexandra wrote Urban Trails: San Francisco, the first guidebook for exploring San Francisco’s 70 miles of trails. When she’s not out hiking, she is a writer, editor, and project manager at Wordsmithie, a content and design agency. She is passionate about travel and tries to visit a new country every year (49 and counting)!
- Urban Hiker SF
- Urban Trails: San Francisco Book
- Wordsmithie Agency
- Wyckoff, NJ
- Wharton School at University of Pennsylvania
- Side Hustle Book by Chris Guillebeau
- Side Hustle podcast