Jesse Genet has always had the entrepreneurial spark. In high school, she created a T-shirt printing business. Later, Jesse launched two successful Kickstarter campaigns for the sunlight-activated fabric dye Inkodye. That startup ultimately transformed into Lumi, a company reimagining packaging for commerce brands. On today’s episode, Making Ways is live at In/Visible Talks, the new conference all about the creative process. Listen in to hear Jesse’s great advice on building your tolerance for big risks, making difficult decisions, lessons on being a designer founder, her experience at Y Combinator, and so much more. The only way this conversation could have been better was if Jesse’s dog Flexo joined in. Next time. Tune in for a fun, insightful conversation with Making Ways live.
Jesse Genet is the cofounder of Lumi. Jesse loves logistics, manufacturing, and her dog Flexo. At 16, Jesse started her first company printing T-shirts in her parents’ basement. Before founding Lumi, she spearheaded her first brand, Inkodye, a sunlight-activated fabric dye that is sold in retail stores around the world. Jesse has raised over a quarter million dollars on Kickstarter, pitched on Shark Tank, and participated in Y Combinator. She studied industrial design at Art Center College of Design in Pasadena. Jesse and Flexo live full time in an Airstream trailer.