September 04, 2020

Episode 72:

Experience Designer and Artist Kendall Bradford Live at Wayfair

Making Ways is back with a brand new episode, recorded live at Wayfair HQ in Boston last fall. We...

Making Ways is back with a brand new episode, recorded live at Wayfair HQ in Boston last fall. We sat down for a live conversation with Kendall Bradford, Senior Brand Manager, Experience & Retail Design at Wayfair, about her winding creative career path. Nowadays Kendall designs real world retail experiences for the online giant Wayfair, but before her latest career turn, she worked as a fine artist, painter, bartender, and event planner. It was in her evolution into a visual designer, window and set creative artist for Ralph Lauren, Saks, and the National Gallery of Art, where Kendall’s passion for creative spaces took hold. Kendall is a longtime friend of the show and we’re so excited to have her on. Stay tuned for more from Making Ways this fall as we work on a new set of episodes that will leave you inspired in a whole new way.

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About Kendall Bradford

Kendall Bradford received both her undergraduate and masters degree in fine art. She spent 3 of those years abroad in Italy, two of which were spent in Venice concentrating her studies on installation art, which highly influenced her career in experiential design. Bradford began her career working for the James Beard winner, Liz Neumark, focusing on restaurant management and event design. As a New York based exhibiting artist and freelance designer, Bradford, has worked with various private clients and retailers such as SAKS fifth Avenue, Gant, Target, Banana Republic, and Anthropologie, to name a few. In 2010, she began working for Ralph Lauren as a window and set designer, helping to launch the women’s flagship mansion on 72nd and Madison Avenue. She continued to work for RL both privately and commercially, designing events, showrooms and windows until she accepted a position at the National Gallery of Art in Washington DC. There, Bradford led the design direction and visual merchandising strategy for the 4 gallery sales shops. In her time at the Gallery, she worked on the redesign of the I. M. Pei’s East Building sales shop, she designed custom fixtures, collaborated with curators and exhibition designers to insure sophisticated retail design that focused on the Gallery’s mission. Today, you will find Bradford, leading the experience and retail design team for Wayfair. So far, she has led the trade show booth design for both the Mass Women’s Conference and Grace Hopper. She has led event design, as well as, managed the redesign of four satellite Pop Up shops. Most notably, Bradford worked with the team to launch Wayfair’s first brick and mortar store located in Natick, MA. Her focus and mission has always been to bring brand concepts to life in new immersive experiences.

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