April 06, 2017

Episode 5:

Alexis Joseph, Watercolor Paint Maker and Entrepreneur

Watercolor paint maker, artist, and store owner Alexis Joseph joins Making Ways to discuss her journey from making childhood...

Watercolor paint maker, artist, and store owner Alexis Joseph joins Making Ways to discuss her journey from making childhood art projects to her studies in architecture and graphic design and shares the chance visit to a store in Berlin that ignited her passion for pigment, leading her to create her very own paints. Listen to learn how Alexis brings her focus on process to her art, business, and everyday life and how you can apply this approach as you pursue any creative or business endeavor.

“The only way to make projects feel sustainable is to be pure to your own interests and honest so that your passion is present in everything you do”-Alexis Joseph

About Alexis

Alexis Joseph is a watercolor paint maker and the owner of the art supply store Case for Making. She was born and raised in San Francisco, attended architecture school in Colorado, and holds an MFA in design from California College of the Arts. Alexis is passionate about small business, art, architecture, and graphic design, all of which led her to open her storefront in San Francisco’s Outer Sunset. Her shop, which also hosts workshops and artist talks, is designed to encourage process-focused exploration and creative inquiry in many forms.

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Episode Article

When I spoke to Alexis Joseph, San Francisco native, watercolor paint maker, and owner of the studio art supply shop Case for Making in San Francisco’s Outer Sunset neighborhood, for my podcast Making Ways, we talked about her upbringing with a craft-loving mother, her favorite childhood activity during play dates (making art projects), and her journey to opening up her own store, which included studying architecture in Colorado and later earning a MFA in design at California College of the Arts. Alexis approaches her life and work from a process-oriented perspective. It’s no surprise that this philosophy has led her to creating her own paints and building a business that is as much a learning, community, and workshop center as it is a storefront.

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