On today’s show, we are live at General Assembly with Lara McCormick, the creative director for the Exploratorium, San Francisco’s historic hands-on science museum. Lara’s path to becoming a design leader and teacher is anything but ordinary. On this episode, she shares the twists and turns of her journey with great humor and insight. Lara recounts the lessons she learned from her first steps into design with handmade flyers to earning an MFA from SVA and a degree in type from the esteemed Cooper Union later in life. She also discusses her experiences as art director for the New York Times, chairing the Design Department at the New Hampshire Institute of Art, and leading design at Creative Live. Listen in for Lara’s great advice for anyone looking to stay inspired, be honest with themselves about what’s most important, and do great work.
A nationally recognized designer and educator, Lara McCormick is creative director of San Francisco’s Exploratorium and the author of Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles. Lara is a gifted speaker and gives presentations and workshops on design and typography across North America for organizations including AIGA, Adobe MAX, and TEDx. Her work has been featured in notable design publications, including HOW magazine, Print, Graphic Design USA, and DesignObserver.com, as well as in numerous graphic design books. She is a two-time recipient of Sappi’s prestigious Ideas that Matter award and was a judge for the Communication Arts Typography Annual in 2017. Lara holds an MFA in design from the School of Visual Arts and a postgraduate degree in typography from Cooper Union. She is committed to design education, social activism, and instigating change.