Josette Melchor operates best in a space loosely defined and without labels, hence the name of the nonprofit she founded, Gray Area Foundation for the Arts, which is dedicated to applying art and technology to create social and civic impact. On this episode of Making Ways, Josette talks about her unconventional upbringing in the desert of Indio, California (best known for hosting the Coachella Valley Music and Arts Festival), the moment as a late teen she discovered her passion for art, how Gray Area came to be, and the collaborations with local artists, technologists, and tech giants that keep each and every day fresh and help her grow as an individual, a community leader, a manager, and a mentor. Tune in for a fascinating tale of a creative career born of curiosity and rooted in making a change for good.
“Everyone uses technology. Artists use technology—it’s a medium. I think that for the arts community to move beyond itself, it needs to open up a bit and the same with technology. . . Once people get in the same room, the dynamic between communities changes.”– Josette Melchor, Founder of Gray Area Foundation for the Arts
Josette Melchor is the founder of Gray Area Foundation for the Arts, a San Francisco-based nonprofit dedicated to applying art and technology to create social and civic impact, where her roles include executive director, community organizer, curator, and DJ. Under her leadership, Gray Area has helped develop hundreds of creative technology projects utilizing cutting-edge technologies. Josette’s latest endeavor is experiential media studio Dreamboat, which she is starting with a small team of artists.